Cecilia Su

Cecilia Su

Cecilia Su

Product designer & strategist with a Psychology background, systematic problem solver, and sunset collector

Product designer & strategist with a Psychology background, systematic problem solver, and sunset collector

Building 0–1 products and AI-driven tools grounded in behavioral science

Building 0–1 products and AI-driven tools grounded in behavioral science

Associate design director @McKinsey & Company, previously @Uber 

Associate design director @McKinsey & Company, previously @Uber 

Every design challenge is like a sunset — unique in its colors, fleeting in its moment, and an invitation to see the world from a new perspective

Voice AI Fitness Coaching

0-1 product launch

Design strategy

Voice AI

Democratizing personal training through science-backed, personalized coaching and digital habit building

Turning Leads into Relationships

Design strategy

Product design

Redefining home buying experience from search to close for both customers and agents

Where Vision Meets Technology

User research

UX/UI

Leveraging research repository to deliver

efficiency in the palm of healthcare provider's hand